Very cute work from Christian Aid
Really nice digital work from Christian Aid. Integrates with above-the-line campaign. Excellent flash and aftereffects work. Really uses the digital channel to good effect. Clever white-labelling of ask.com to generate 4p per user search.
Microsoft takes pop at trad advertisers
The trad ad agency man gets one in the eye in this great video by some guy from Microsoft. It’s a great film looking at the changes taking place in our industry.
Now they’ve bought Avenue A/Razorfish are Microsoft about to take on WPP and Omnicom? Interesting times.
Murdoch sniffing web lit users
Flush with the success of the Myspace acquisition, Newscorp has been sniffing around the online literary scene. 3:AM magazine, by far the webs most interesting space for new writing, has been approached, but has so far held out against the lure of riches.
The move confirms what many in the publishing industry are starting to wake up to. Words are the new music and video.
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