The MySpace Race is on
With 12.82% UK market share in April Facebook currently holds third place here, behind the frontrunners Bebo (33.53%) and MySpace (33.77%) – with Bebo currently the fastest gainer of the two. However, the impact of Facebook lifting its students-only restriction back in September 2006 is now really being seen – with unique monthly users in the UK-alone growing from just 500k in October 2006 to 3.69m by the end of April 2007, according to a comScore study for MediaGuardian.co.uk.
Globally there’s still a big gap between Facebook with c25m members worldwide and MySpace with its 100m+. However, with the opening of the first UK Facebook office scheduled for August and plans to establish partnerships with more high-profile British brands, the gap in UK share might just close rather faster than expected.
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