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British Legion uses Facebook to seek volunteers

If any client thinks the social networking phenomena is a flash in the pan that’s of limited interest, here’s some evidence that should prompt second thoughts. When The Royal British Legion turns on to Facebook then the early adopter phase is well and truly over.

The Legion is using Facebook to search for young adult volunteers as part of its annual ‘Poppy appeal’. Volunteers are needed to collect money and disribute poppies prior to Remembrance Sunday in November. Around 36m poppies get handed out in just two weeks. This takes about 300,000 people.

Many of the traditional volunteers are knocking on a bit, so new blood is desperately needed. Therefore Facebook. There’s ‘poppy people’ functionality which users can add to their profiles and a ‘I want to be a poppy appeal collector’ group that links directly to the Legion’s volunteers site.

Russell Thompson, director of national events and fundraising at The Royal British Legion, said: “Facebook is an incredibly powerful tool to reach out directly to a huge resource of younger people with plenty of energy. We are aware that Facebook has very much captured the public imagination and hope that it will prove to be an invaluable tool to recruit new volunteers.

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July 9, 2007 - Posted by | Uncategorized

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