15,000 visit Secondfest virtual music festival
According to Aleks Krotski of the Guardian over 15,000 visitors attended the Secondfest virtual music festival held over the weekend 29 June to 1 July. The MySpace Secondfest blog reports a consistent 200 to 250 people on the festival site at any one time, rising to 300 for the Pet Shop Boys on Sunday evening.
Despite a combination Second Life technical hiccups (understandable given that nothing on this scale has been attempted before) and the bandwidth limitations that continue to plague most home broadband services at peak times, my visits to the festival over the weekend still proved fun and surprisingly immersive. The streaming music quality was good and the only time that lag became a major issue was on Sunday evening when Pet Shop Boys fans flocked to the main stage. Even then the music and video quality was mostly fine – it’s just that you couldn’t move around at all (just like being at the main stage at a real festival).
Overall, the event was a very interesting example of the potential to create a highly memorable online branded experience within a virtual world. Throughout the weekend, market researchers were encouraging visitors to share their views on the event and it’ll be interesting if Intel or The Guardian share any of their findings from this.
Meanwhile, to get a feel for what the experience was like, and perhaps fuel some fresh ideas for how more brands might connect with consumers in this way, I’ve posted a few snapshots from the festival on Scribd.
While you’re there, do take a look around the Scribd site too. It’s a great social network which essentially provides a YouTube for documents, enabling very easy sharing of documents in a wide variety of formats, complete with tagging, rating and commenting.
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Scribd does indeed look interesting. I love it when I find an idle thought I had a few weeks ago suddenly turns out to already exist; in this case I was looking back with rose-tinted nostalgia at the days when random geeks would put up web-pages about whatever they thought people might like to know.
I found myself feeling as if unless you had something to blog about, a video for YouTube, artwork for DeviantArt or something to contribute to a wiki, the internet didn’t want to know. This goes some way to changing that, and does some interesting things besides.
It has the potential to be something I’ve been thinking about that would, I suppose, be described as a meta social network. Right now we have cute things like Ravelry popping up (a social network for knitters), but the next step would be someone like Scribd building in the functionality to create such a specific kind of network within itself. Given that, you wouldn’t even need the Yahoogle feed consolidation thing (if that is indeed what it will be) because you’d have it all in one place already. Or maybe that’s what they’re actually really up to. Hmmm.
[Seeing as I can't preview this comment I just have to post and pray that the links are formatted correctly, I presume? If not then I can only hope there's some editing functionality...]
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