Living in a digital world

Air New Zealand – lovely art direction

Some really nice art direction in this New Zealand Airlines ‘home sweet home’ campaign. The idea is that kiwi’s living at home can send messages to their friends and family who are in Australia. The messages appear on site, but also on a moveable billboard that’s travelling around the country.

It’s a nice idea and very clever. The brand captures the data of people who it knows may have a reason for flying to Australia and can then truly personalise the promotional messages it sends to them (eg ‘hey x, why not fly over to Sydney to visit your brother y’. But the really great thing about the campaign is the care that’s been taken over the look and feel. The felt art direction is carried through to the tiniest elements. The stitching around the browser window is lovely and the whole design just feels so tactile and charming.

August 10, 2007 - Posted by riksta | Uncategorized