Warning: user generated ads can damage your brand
It must have seemed like a cool idea at the time. Last year Chevrolet hooked up with the US apprentice show and ran banner ads allowing users to remix their own TV commercial for the Chevy Tahoe. The results weren’t quite what they expected. Environmental activists and culture jammers jumped at the opportunity to have a pop at the gas-guzzling 4×4.
You can watch more of the unfortunate, brand-damaging, user-gen ads here. It’s interesting that comments from users defending the ads are often attacked by other posters as potentially being the work of Chevy’s employees.
Read more about this disastrous and ill-conceived campaign here.
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