Toyota World of Warcraft viral
Toyota reaching out to gamers in this nicely produced viral. Will it work, or will it piss off the warcraft community. Well, the video was uploaded to youtube 2 days ago and already has 432, 198 views.
So it seems it’s working. But, idea feels a little cheap. South Park had much more fun with warcraft and this Toyota viral doesn’t feel like the most original idea.
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i quite like it. It looks like it may have been “inspired” by this famous world of warcraft video:
Cute, but doubt this was done officially – it looks like it would miss comms objectives for the brand, although it does prove the power of viral for something so little