Creatively called ‘MySpace Platform’, it is expected to comprise a set of APIs and a new markup language that will allow any developer to produce advanced applications with the ability to access member information (profile data, friend list, activity history, etc.) – rather than just sit on the surface of the site as a plethora of MySpace profile pimping options currently do.
This launch has been expected ever since Facebook opened itself up to 3rd party applications in the same way back in May – in a move that has contributed significantly to that site’s astonishing growth since then.
For digital marketers MySpace platform will offer a whole range of new opportunities to engage with the MySpace member audience in a far more sophisticated way than ever before. For those watching the race to be top social networking site, things look set to get interesting again.