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MySpace to follow Facebook with application platform launch?

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Rumours are bouncing around the web that MySpace is preparing to launch its 3rd party developer platform at the Web 2.0 conference in San Francisco next week.

Creatively called ‘MySpace Platform’, it is expected to comprise a set of APIs and a new markup language that will allow any developer to produce advanced applications with the ability to access member information (profile data, friend list, activity history, etc.) – rather than just sit on the surface of the site as a plethora of MySpace profile pimping options currently do.

This launch has been expected ever since Facebook opened itself up to 3rd party applications in the same way back in May – in a move that has contributed significantly to that site’s astonishing growth since then.

For digital marketers MySpace platform will offer a whole range of new opportunities to engage with the MySpace member audience in a far more sophisticated way than ever before. For those watching the race to be top social networking site, things look set to get interesting again.

October 13, 2007 Posted by | Uncategorized | 1 Comment

   

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