Own the club, pick the team – UPDATE
Back in June we wrote about a clever idea that applied the wisdom of crowds idea to a football club. To recap, the idea is that thousands of football fans band together and buy a football club, each person is part owner of the club. Using the internet each person will be able to vote for team selection, formation, substitutions and discuss tactics and player transfers.
The update is that MyFootballClub has actually bought a conference team – Ebbsfleet United. It’s going to be fascinating to see how the idea actually works in practice.
Why experience is everything
If, as many commentators now are suggesting, the ‘age of communication’ is rapdily being replaced by the ‘age of experience’, then it’s important we all understand exactly what we mean by experience. Peter Meholz of experience design agency Adaptive Path has recently posted a really useful presentation on this subject.
You can view and listen to “The Experience Is The Product” on slideshare. The presentation is quite long, but is definitely worth enjoying in full (especially if you’re a planner). Peter explains why experience is everything, the branding, the marketing, and how often our approaches to design screw this up.
Thanks to Experience Curve and John Winsor (cultural radar operator at Crispin Porter + Bogusky – what a neat job title) for pointing me towards the presentation.
Marketing insight – excellent Seth Goddin interview
Seth Goddin is a world-respected marketing guru. The many times published author recently gave an interview to TalentZoo in which he reviews some of the challenges and opportunities faced by modern CMOs.
Or read a brief synopsis on the interviewer’s blog.
The entire interview is packed with amazing insights. It’s well worth a listen, especially for his deconstruction of the current ad agency model and why it’s tough for that model to serve the current needs of clients. Ie stop selling ads and start helping business to create new products and services.
Seth’s blog is also well-worth checking out.
High Noon – High Tech CGI Mayhem
Is nothing sacred. Very amusing, amazingly well-crafted video remix of the shoot-out scene from classic western High Noon. Think lasers, deflector shields, transportation, etc. Somebody has shown this a lot of love.
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