Marketing insight – excellent Seth Goddin interview
Seth Goddin is a world-respected marketing guru. The many times published author recently gave an interview to TalentZoo in which he reviews some of the challenges and opportunities faced by modern CMOs.
Or read a brief synopsis on the interviewer’s blog.
The entire interview is packed with amazing insights. It’s well worth a listen, especially for his deconstruction of the current ad agency model and why it’s tough for that model to serve the current needs of clients. Ie stop selling ads and start helping business to create new products and services.
Seth’s blog is also well-worth checking out.
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