Living in a digital world

Why experience is everything

If, as many commentators now are suggesting, the ‘age of communication’ is rapdily being replaced by the ‘age of experience’, then it’s important we all understand exactly what we mean by experience. Peter Meholz of experience design agency Adaptive Path has recently posted a really useful presentation on this subject.

You can view and listen to “The Experience Is The Product” on slideshare. The presentation is quite long, but is definitely worth enjoying in full (especially if you’re a planner). Peter explains why experience is everything, the branding, the marketing, and how often our approaches to design screw this up.

Thanks to Experience Curve and John Winsor (cultural radar operator at Crispin Porter + Bogusky – what a neat job title) for pointing me towards the presentation.

November 13, 2007 - Posted by riksta | Uncategorized