Living in a digital world

After yesterday’s post on ‘how to do digital‘ (which focused on creative) I thought it worth mentioning another great blog post from Ian Tait on ‘how to do digital planning’.

What makes the post particularly compelling is that Ian doesn’t try to provide a simple answer to a really complex question, rather he just lists (and elaborates a little) on the skills a digital planner should possess.

I think his approach is really useful for helping traditional planners think about how they might expand their knowledge base and develop a route map towards becoming more digital.

By the way Ian’s a creative planner (and by the way creatives, you should expect to hear a lot more about these) at Poke – who has just won FWA’s site of month award for their excellent Orange Unlimited microsite.