The Joker’s Army
Here’s a great run down of the campaign Warner Brothers are running for the new Batman film Dark Knight. Those of you at the DigiTell session this week will already be familiar with the campaign and the alternate reality game (ARG) that is at the core of it, but since the presentation the story has unfolded:
The short version is that participants have been sent on a scavenger hunt around various cities in the US, culminating in fans finding mobile phones, a joker card and a set of instructions on what to do next (hidden in a cake). The participants have been recruited into “The Joker’s Army” and are now waiting for the next part of the game to kick off. Genius.
Read the full story here
“keitai shousetsu” – mobile phone novels
Everyone in the digital industry keeps talking about how big mobile is going to be. They’ve been saying it for almost a decade. But we don’t actually always see that much work – at least not in Europe. Well, that is all about to change very very soon. And looking at other territories can show us just how big mobile is going to be. Here’s a great example from Japan:
In the last year or so there has been a boom in Japan for novels written and read on a mobile phone . The latest sales figures are staggering – half of Japans top 10 selling works of fiction were written on a mobile phone…with some selling over 1 million copies.
More at the sydney morning herald and wired
QR codes in The Sun
If you’re a regular reader of this blog you’ll know that I am a huge fan of QR codes and their ability to open up the mobile web (see the post big in japan)
I’ve always thought that QR codes will only take off here if the mobile providers kick start it by including the reader software in their handsets by default (as NTT DoCoMo did in Japan). Despite this they are starting to go mainstream with The Sun devoting several pages of yesterdays edition to them and introducing the codes throughout the paper as a way to connect with readers through their phones.
If the initiative takes off it will open up all sorts of opportunities for advertisers to use the codes to link offline and mobile campaigns.
More info at The Sun
Admob iPhone Adunit
Interesting blog post about targeted mobile advertising. Land Rover and AdMob have launched a campaign targeting high net worth customers that browse the mobile web.
On the iPhone platform the campaign does some really cool stuff with a banner ad acting as a store locator. The iPhone user types in their zip code and gets a google map with directions to their nearest Land Rover dealer.
Quite a neat little ad/app and a good indication of the ways in which mobile ads are going to develop and get much more interesting than we’ve seen up to now.
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