Admob iPhone Adunit
Interesting blog post about targeted mobile advertising. Land Rover and AdMob have launched a campaign targeting high net worth customers that browse the mobile web.
On the iPhone platform the campaign does some really cool stuff with a banner ad acting as a store locator. The iPhone user types in their zip code and gets a google map with directions to their nearest Land Rover dealer.
Quite a neat little ad/app and a good indication of the ways in which mobile ads are going to develop and get much more interesting than we’ve seen up to now.
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