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Admob iPhone Adunit

Interesting blog post about targeted mobile advertising. Land Rover and AdMob have launched a campaign targeting high net worth customers that browse the mobile web.

On the iPhone platform the campaign does some really cool stuff with a banner ad acting as a store locator. The iPhone user types in their zip code and gets a google map with directions to their nearest Land Rover dealer.

Quite a neat little ad/app and a good indication of the ways in which mobile ads are going to develop and get much more interesting than we’ve seen up to now.

December 4, 2007 - Posted by riksta | Uncategorized | | No Comments Yet

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