QR codes in The Sun
If you’re a regular reader of this blog you’ll know that I am a huge fan of QR codes and their ability to open up the mobile web (see the post big in japan)
I’ve always thought that QR codes will only take off here if the mobile providers kick start it by including the reader software in their handsets by default (as NTT DoCoMo did in Japan). Despite this they are starting to go mainstream with The Sun devoting several pages of yesterdays edition to them and introducing the codes throughout the paper as a way to connect with readers through their phones.
If the initiative takes off it will open up all sorts of opportunities for advertisers to use the codes to link offline and mobile campaigns.
More info at The Sun
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great discussion on qr codes on slashdot:
http://mobile.slashdot.org/mobile/07/12/02/0644236.shtml
for instance:
“The possibilities of the QR code are not limited to advertising either. You can encode ~4k bytes into a QR code. That is enough for quite a few purposes. Here in Japan almost every mobile phone has a scanner and the QR codes are everywhere. I have seen them encode links to web-sites on posters, address book entries (incl. photo) on business cards and more recently, virtual tickets.
So far, the virtual tickets are by far the coolest use I’ve seen. The QR code is sent to your phone via email or obtained from a web page. Then you display the QR code on your phone screen and the ticket inspector scans it. No more need to print out plane tickets, cinema tickets or any other form of Id really. I’ve even seen the system used with shoppers club cards.”
and
“My au phone bill comes with QRs to the site and this month’s free downloads. I just went shopping at the Village Vanguard (like a cooler Japanese Spencer’s) and the bag I got for the stuff I bought had three QRs, for directions, info on the store, and other things. I’ve even used QR on PC websites to access mobile versions of sites.”