Pretty much everybody in our industry has been saying for years that mobile is going to be huge and the boom is just round the corner. An interesting post and set of slides on o’reilly radar demonstrates exactly why this this – There are 3.3 billion mobile phones in use worldwide:
What really interested me is the next slide about iPhone usage that can give us an insight into why mobile internet use hasn’t taken off in the west as we expected it to:
I think a very good argument can be made that the pre-iPhone generation of mobile phones were simply too difficult to use for mobile browsing and the stripped down version of the internet they can browse was simply too limiting.
In my opinion it is the simple and intuitaive user interface that has enabled internet use on the go to be pleasurable and useful rather than a battle that has led to the huge uplift in mobile browsing on the iPhone.
Other mobile manufactuers have learnt from the iPhone, when they have fully incorporated its lessons into their user interface, mobile internet use will explode.
There is also a lesson to be learnt by all agencies and companies that develop applications and sites on the web. Usability matters. An easy to use, simple website often has a competitive advantage over it’s rivals. As an agency and an industry we sometimes fail to recognise this. We’ll return to this point in more detail over the next few weeks.
Here is the full slideshow from the mobile presentation I took the two slides from, it’s well worth a look if you’re interested in the ins and outs of developing for the mobile web: