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Consumer health revolution

In 2007, 143 million adults in Europe searched for healthcare information. That’s just part of the dynamic that is changing the face of consumer healthcare marketing. John Perkins, the MD of our healthcare business, recently wrote an article for Pharmaceutical Marketing detailing the risks for marketers who haven’t yet woken up to the changes sweeping the industry. 

You can download the article here.

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July 8, 2008 - Posted by | Uncategorized | , , , , , , ,

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