Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- Moving and upsetting interview. Samantha Morton who shows such dignity discussing abuse she suffered in care: theguardian.com/society/video/… 1 month ago
- We've reinvented news and want to tell the world about it. Vote for our us at SXSW PanelPicker shar.es/1n4L80 2 months ago
- slack.com looks like a the best collaboration tool yet. 2 months ago
- Our @RAPPNY team won the Comcast NBC Universal Hackathon and ambushed my office with their amazing prizes. Bloody brilliant work. 4 months ago
- @CraigElimeliah that is such great news. What an achievement. We need to PR the hell out of it. 4 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
- David Guetta debuts racing-themed music video during Google HangoutNEW YORK — DJ and producer David Guetta revved his engine for his latest music video, getting behind the wheel of a race car to create "Dangerous." The elaborate seven-minute video, which the multiplatinum artist debuted Friday during a Google Hangout at YouTube's new New York City office, tells the story of Guetta heatedly competing against a […]
- Pirate Bay cofounder sentenced to 3.5 years in prison for hackingGottfrid Svartholm Warg, one of the founders of the notorious file-sharing site The Pirate Bay, was sentenced to three and a half years in prison for hacking on Friday. On Thursday, a Danish court had found Svartholm Warg, 30, and a 21-year-old Dane only known as "JKT" guilty of breaking into the servers of the Danish branch of IT service provider […]
- 9 Scary YA Books for Halloween Fans Too Old to Trick-or-TreatWith Halloween, comes a craving for mini Snickers and scary stories While you can't relive your childhood by trick-or-treating around the neighborhood, you can enjoy a young adult book any time. For those who'd rather curl up on the couch than party in a costume all night, this is for you. Since there are only so many times you can re-watch Nightma […]
- David Guetta debuts racing-themed music video during Google Hangout
- Not really into the iPhone 6? Sprint lets you rent the Galaxy S5, tooIf you prefer to carry Samsung's most recent handset instead of that newfangled iPhone 6, Sprint is now offering the Android option for lease. Until now, the carrier allowed customers to rent Apple's phone for $20 a month for two years. After that,...
- Sky could be preparing to launch an MVNO on Vodafone's networkWhen BT finally gets round to launching its own-brand mobile network running on EE's 4G infrastructure, it'll join Virgin Media and TalkTalk as a provider of all four main telecoms services: TV, internet, fixed-line telephone and mobile. This would...
- Microsoft releases new Outlook for Mac to Office 365 subscribersAlready using Office 365 on your Mac? Well, if you fancy Microsoft's email software too, you're in luck. The new version of Outlook for Mac is now available to the aforementioned subscribers, and it carries a smattering of new features. Aside from...
- Not really into the iPhone 6? Sprint lets you rent the Galaxy S5, too