Living in a digital world

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Esquires e-paper magazine

esquire_eink_mockup.jpg

Esquire magazine (as reported by boing boing) are going to be using e-ink (electronic paper) on the front and inside cover of their October edition making it possible to animate the cover and an ad for Ford in the magazine.

This is awesome in so many ways, but what really interests me is that it is another development of an argument (and I can’t remember where I read this) that digital shouldn’t be treated as just another channel because other channels are all becoming digital – think of the BBC iPlayer or the adshells on the tube as an example of this. Eventually all media will have the ability to be interactive.

I wonder who’ll be the first to use this in DM?

July 31, 2008 Posted by | Uncategorized | Leave a comment

   

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