Free data and analytics tools
For data-driven businesses the web offers a rich variety of incredibly powerful data tools. Some of these tools offer richer insight than many more expensive industry platforms, and can be deployed quickly, effectively and imaginatively to create unique measurement models against which the success of communications can be judged.
I thought I’d stick up a few starters for ten. Some of these are things I use, others are suggestions from Russell Marsh. What I hope will happen is that the comments section will fill up with other tools that you find effective.
My current number favourite tool is Yahoo Pipes – a browser based platform that allows you to aggregate, mainpulate content and create detailed data mash-ups in seconds. If you’re a planner or work in data and haven’t played with Yahoo Pipes – SHAME. On a slight side note here are some other mashup editors: Popfly from Microsoft and the Google Mash-up editor.
Dipity I’ve blogged about before, but this tool can easily be deployed to measure the effectiveness of social media campaigns across a number of platforms (youtube, vimeo, digg, flickr, stumbleupon, twitter and many others) – all free, again set-up in seconds. For an idea of how rich a platform this is check out my free dipity feed.
Want to check out free public data sets? Amazon Web Services provide free online access to lots of public data, including the US Census Bureau’s databases.
More?
Blogpulse – to monitor the blogosphere and buzz metrics (from Nielsen).
Twilert – what are micro-bloggers tweeting about a brand, person, idea, etc. Think Google Alerts, but for Twitter.
Alexa – to understand web traffic stats.
This is a very brief ten minute, starter. Over the next few days I’ll attempt to build this post up into a resevoir of many more tools.
Note: you can find lots more tools on the rapp delicious page.
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Love the tools and what they can do… however for most people who are new to ‘data’ focus and why data is important in an integrated digital focus perhaps a high level view of why data is important but it is what you do with that date that is even more important – what teams of people bring to raw data, use it and manage it for marketing into the future. Check out this article on the systems theory of data…
http://www.systems-thinking.org/dikw/dikw.htm
If we can collect and collate the data, we can then apply extra knowledge and understanding to obtain wisdom…