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It’s Peugeot

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I’ve got that awful social media sinking feeling now. Peugeot are the brand behind the nude with a scarf campaign. What a dud campaign. Feel cheated. Open top car thus enjoying exposing yourself, lose your inhibitions, etc. Weak!

April 22, 2009 Posted by riksta | Uncategorized | , , , | 6 Comments

Nude twitter outrage in London

A mystery brand is attempting to use twitter in a tease campaign today. So far the campaign doesn’t seem to be succeeding. Is this the start of the twitter backlash? Or will the campaign take off over the next few days.

Display ads started to appear on Yahoo’s portal this morning. Driving people to the nude in a scarf website and the nude in a scarf twitter page. Lots of people were seemingly taking to the streets of London apparently naked apart from a scarf. Except they weren’t naked – they were wearing flash coloured body stockings. Boo hiss.

A countdown timer explained that all would be revealed just after 3pm today – I’ll post the reveal when it happens – but judging by the fact that the campaign only had just over 500 twitter followers by midday – the expected interest doesn’t appear to have materialised.

April 22, 2009 Posted by riksta | Uncategorized | , , | 9 Comments