Nude twitter outrage in London
A mystery brand is attempting to use twitter in a tease campaign today. So far the campaign doesn’t seem to be succeeding. Is this the start of the twitter backlash? Or will the campaign take off over the next few days.
Display ads started to appear on Yahoo’s portal this morning. Driving people to the nude in a scarf website and the nude in a scarf twitter page. Lots of people were seemingly taking to the streets of London apparently naked apart from a scarf. Except they weren’t naked – they were wearing flash coloured body stockings. Boo hiss.
A countdown timer explained that all would be revealed just after 3pm today – I’ll post the reveal when it happens – but judging by the fact that the campaign only had just over 500 twitter followers by midday – the expected interest doesn’t appear to have materialised.
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Just checked and the page jumps to http://www.peugeot.co.uk/vehicles/peugeot-car-range/peugeot-308-cc/!!
No connection between nude in a scarf and a peugeot – who is the agency they got that wrong didn’t they??
EHS. Very tenuous link.
I agree they should have been naked…booo hisss! It did make me smile though.
Who are EHS?
Direct marketing agency – Evans Hunt Scott
I thought it was CMW?!
You may be right. A colleague said they thought it was EHS. I’ll try to check and post correct details.
i was wondering how much they actually censor Twitter
@Nudeinascarf didn’t actually follow anyone – so that’s how they avoided need to censor Twitter – and is also probably a reason why they didn’t get loads of followers themselves. Agency could have done with using a conversation specialist – somebody like Robin Grant at wearesocial.net perhaps.