Facebook makes e-commerce play
Facebook have just started running a trial to allow users to purchase real gifts from four partners at the moment, but I’m sure they’ll soon be expanding this globally.
Virtual gifts have been around for a long while now, but the ability to send friends real gifts marks a whole new game-changing step. Added to that last years change from buying gifts with dollars to buying gifts with Facebook credits, and the Facebook Connect functionality, and suddenly Facebook looks like it’s setting it’s sights on becoming a socially enabled e-commerce powerhouse.
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