Volkswagen Fun Theory – excellent viral campaign
DDB Stockholm’s Fun Theory campaign for Volkswagen is excellent. The piano stairs viral shows how you can change human behaviour just by making something fun. Simple insight, really on brand, over 1 million views on YouTube already. Excellent work.
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Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- Cool way of measuring super bowl social buzz. Which fans are making the most noise: bit.ly/161AzVY 40 minutes ago
- We made this for the Super Bowl. See whose fans are winning the social battle: bigmatchup.rappnyc.com/#/ 1 day ago
- I wrote some thoughts on the advertising trends we'll see in this year's super bowl for @LBBOnline bit.ly/1Cl68YI 1 day ago
- @cwiss Yep. Quality is crap - still exciting to get a glimpse of what's coming. 2 days ago
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- The saint factory: Home of religious sculptures
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