Living in a digital world

“Cloverfield”

1-18-08.com “cloverfield”

People who have seen the transformers film may have already seen this trailer for an up coming film by JJ Abrams, one of the guys behind the hugely successful series, Lost.

Trailer

The web address neatly links to the release date of the film and the content of the website is very minimal only showing photos taken from the party featured in the trailer. New photos are being added to the site frequently and you can interact and move the photos around to see previous ones. After a little playing around I found that it was possible to flip over the photographs revealing messages. I imagine these will build up closer to the date revealing more about the film. Many people have already started blogging about their theories and findings. Let’s hope the hype and build up lasts another 6 months.

Lost featured similar linked websites for the cast, Charlie’s band Driveshaft and the airline which crashed on the island, Oceanic Air, which featured secret areas many users blogged about cracking.

Other useful info if you’re interested: http://en.wikipedia.org/wiki/Cloverfield

September 1, 2007 Posted by chriscoulson | Uncategorized | Leave a Comment

Heinz: Somethings never change

Youtube is a great place to see ads from around the world. Here’s a rather nice one from the other side of the world, Australia for Heinz baked beans.

Advertising Agency: DDB Melbourne, Australia
Creative Director: Michael Faudet
Creatives: Michael Davey and John Akritidis
Agency Producer: Naomi Ingleton
Director: Steve Saussey
Producer: Katrina Maw
Production Company: Film Construction
Editor: Nigel Kari kari, Digital Pictures, Melbourne
Casting: Lesley Burgess
DOP: Daniel Ardilley

August 19, 2007 Posted by chriscoulson | Uncategorized | Leave a Comment