Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- RT @nrossreyes: Great concluding panel @videoadnews #NVF15 w/@mattprohaska @keithgrossman @riksta. Love inclusion of creative to bring back… 1 month ago
- @CraigElimeliah - hope new gig going well. DM me & we'll catch up soon. Thought you might like this post I wrote: bit.ly/1JtsXI1 1 month ago
- "Are you ready for the digital crash?" --- bit.ly/1JtsXI1 1 month ago
- RT @LinkedInB2B: 9 thought leaders share their perspective on "creative effectiveness" @totoellis @jdaykin @riksta #ConnectinCannes http://… 4 months ago
- @Ice_Box_Logic Thx for the tweet. Glad you enjoyed the post. 4 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
October 2015 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- Defiant hedge fund bro still hasn't lowered the $750 price of AIDS drug for babiesDon't put down your pitchforks and torches just yet. A former hedge fund manager who incited the Internet's wrath last month when he needlessly hiked the price of an AIDS pharmaceutical more than 5000% has yet to fulfill his promise to lower the price. See also: After thorough internet shaming, hedge fund bro promises to reduce $750 price of AIDS d […]
- After diesel scandal, Volkswagen to focus on electric vehiclesVolkswagen was one of the most stubborn proponents of diesel passenger cars, but in light of recent news, it seems to be changing its tune. In a statement released by Volkswagen's Board of Management on Tuesday, the company said it will shift its focus toward developing electric vehicles. This renewed focus comes a month after it was revealed Volkswagen […]
- Astronomy community rallies in support of victims in Berkeley sexual harassment caseMore than 200 astronomers from institutions around the world are calling for the New York Times to retract a story detailing a sexual harassment investigation into a prominent astronomer. That investigation ended with the astronomer, Geoff Marcy, apologizing for his behavior without receiving disciplinary action beyond imposing a zero tolerance policy for th […]
- Defiant hedge fund bro still hasn't lowered the $750 price of AIDS drug for babies
- Japanese researchers invent a throwable 'Droideka' droneA team of researchers from Japan's Chiba Institute of Technology recently presented a novel robot design at the IEEE/RSJ International Conference on Intelligent Robots and Systems. It can be thrown like the Explorer camera sphere, but after it stop...
- Playdate: Putting your custom 'Super Mario Maker' levels to the testWhen we asked for your Super Mario Maker levels you guys and gals responded in a big way. Don't believe us? We have a Gmail folder with over 300 responses to prove you otherwise, and more keep coming in every day. Sean and myself were absolutely fl...
- Even Windows 10 is vulnerable to a big Internet Explorer security flawJust because Internet Explorer sits on the sidelines in Windows 10 doesn't mean you're safe from IE-specific exploits. Microsoft has released a patch for a "critical" flaw in the browser that lets attackers remotely control just about any semi-rece...
- Japanese researchers invent a throwable 'Droideka' drone