Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- @cwiss Yep. Quality is crap - still exciting to get a glimpse of what's coming. 2 hours ago
- Leaked game of thrones trailer: bit.ly/15OgAty 2 hours ago
- The barriers creative and media agencies need to overcome to fully exploit the potential of digital outdoor: bit.ly/1yDEtKY 1 day ago
- D&AD showcase five lovely branded content films: Prada and Bombay Sapphire my favourites - bit.ly/1Da54DI 2 days ago
- Nice bit of trend reporting from shutterstock: shutterstock.com/trends 2 days ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
January 2015 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- Neil Patrick Harris has 15 seconds to promote his variety show in new teaserAhead of his big Oscar hosting gig, Neil Patrick Harris is already looking ahead to his next big show: a variety program coming to NBC In a just-released 15-second promo for the still untitled show, the How I Met Your Mother alum tries his best to set the stage for what's in store — but, as the gag goes, time is limited See also: Neil Patrick Harris var […]
- A musical ode to our favorite fallen SkyMall productsWith SkyMall on the brink of collapse, many are saying their last goodbyes. Even Adele — who is definitely the real Adele and not a Channel 7's production editor's daughter — sang her heart out on Thursday's Conan with an ode to all the curious gadgets we're going to miss See also: In memoriam of SkyMall products: A lost national treasure […]
- Starbucks made a Seahawks frappuccino, because calories don't count at the Super BowlNothing says team spirit like a high-calorie, coffee-ish beverage Starbucks is showing its Super Bowl loyalty by selling Seahawks-themed frappuccinos. The drink, invented by an employee from Kent, Washington, is described on Starbucks' website as a blend of blueberries and vanilla bean creme topped with green tea matcha-infused whipped cream to mimic th […]
- Neil Patrick Harris has 15 seconds to promote his variety show in new teaser
- ESPN offers standalone subscription for the Cricket World CupTalks of ESPN's standalone options are nothing new, and for the 2015 Cricket World Cup, the network is offering a cable-free standalone subscription. Access to the event's six-week slate of 49 matches will cost viewers $100 for viewing on the web. Te...
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- Google Now finally pulls in data from your favorite appsAt long last, Google Now will support third-party apps. That means that in addition to serving you helpful information like when your next appointment is and how long it'll take you to get to the airport, Google's predictive search app will now push ...
- ESPN offers standalone subscription for the Cricket World Cup