Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- Moving and upsetting interview. Samantha Morton who shows such dignity discussing abuse she suffered in care: theguardian.com/society/video/… 1 month ago
- We've reinvented news and want to tell the world about it. Vote for our us at SXSW PanelPicker shar.es/1n4L80 2 months ago
- slack.com looks like a the best collaboration tool yet. 2 months ago
- Our @RAPPNY team won the Comcast NBC Universal Hackathon and ambushed my office with their amazing prizes. Bloody brilliant work. 4 months ago
- @CraigElimeliah that is such great news. What an achievement. We need to PR the hell out of it. 4 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
October 2014 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- New Mummy Scans Suggest Misdiagnosis of PharaohsThe royalty of ancient Egypt suffered from an age-related back disorder, according to a new body scan of the mummies of pharaohs. The new research clears up a long-standing mummy misdiagnosis, which held that some rulers who lived between about 1492 B.C. and 1153 B.C. had a painful inflammatory disorder called ankylosing spondylitis. This disease would have […]
- The Nostalgic Evolution of the Nokia PhoneThe indestructible Nokia phone is no more Microsoft, which bought the company's mobile division this past April, has announced it will no longer use the name for future devices. Instead, its Nokia Lumia smartphones will simply be called Microsoft Lumia moving forward. Nokia, best known for its sturdy hardware and early innovation in the mobile market, h […]
- 3 Signs an Employee Is Headed for the Door - And What to Do NextWhen I first started out as a manager, if you’d asked me what one tool I’d wish for to better manage my team, I’d have told you more headcount, or maybe better access to executives. Ask me a few years later, and hands down, that item would be a crystal ball. After one of my best employees handed me his two weeks’ notice several years ago, I asked myself if I […]
- New Mummy Scans Suggest Misdiagnosis of Pharaohs
- Sid Meier's Civilization: Beyond Earth: The Joystiq ReviewViewed through the idea that it's a standalone expansion to Sid Meier's Civilization 5, Sid Meier's Civilization: Beyond Earth streamlines gameplay in the long-running strategy series to enhance the pace of the historically-strapped franchise. As a...
- Some Xbox One users can already add custom backgrounds to the consoleThe folks in Microsoft's Xbox One update preview program are a pretty privileged bunch. Hot on the heels of this week's announcement that the next patch for its new console will bring custom backgrounds, Redmond's giving that access to the testers...
- Google is partnering with Oxford University to improve its A.I.Google is assembling a team comprising some of the world's most renowned artificial intelligence researchers to create... something? Back in January, Google bought A.I. company DeepMind for a reported $400 million, and no one really knew why. Now,...
- Sid Meier's Civilization: Beyond Earth: The Joystiq Review