Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- @KathViner congrats. Landmark day for best newspaper in the world. Talented people rock. Great 2 see brilliant northern women recongised 1 month ago
- |LIVE NOW| - #meerkat mrk.tv/1BWNXHV 1 month ago
- In 5 hours: NYCFC debut MLS game - #meerkat mrk.tv/181xlCF 1 month ago
- This is the start of something very interesting. A game controlled by heart rate: bit.ly/1zVUwbg 2 months ago
- Trailer For Hbo’s Silicon Valley Season 2 - klou.tt/u7xeody6g4x3 2 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
April 2015 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
- Celebrities, family share support for Bruce JennerEditor's note: This story refers to Bruce Jenner with his birth name and male pronouns, because he has not yet indicated that he prefers a new name or pronoun. Following Bruce Jenner's interview with Diane Sawyer Friday night, in which he announced his transgender status and decision to transition to a woman, many celebrities took to Twitter to sha […]
- E! series to follow Bruce Jenner's life as a transgender womanEditors' note: This story refers to Bruce Jenner with his birth name and male pronouns, because he has not yet indicated that he prefers a new name or pronoun. On the heels of Bruce Jenner's big interview with Diane Sawyer, E! has officially set a premiere date for Bruce Jenner's upcoming docuseries According to the network, the still-untitled […]
- Kanye West helped Kim Kardashian accept Bruce Jenner's gender identityEditors' note: This story refers to Bruce Jenner with his birth name and male pronouns, because he has not yet indicated that he prefers a new name or pronoun. Bruce Jenner's announcement that he is transitioning to a woman was not the most surprising news that emerged from his interview with Diane Sawyer on Friday night. That honor went to Kanye W […]
- Celebrities, family share support for Bruce Jenner
- Portland unbans UberXCiting violations of its hired transportation rules, the city of Portland, OR sued Uber last December and temporarily halted the ridesharing company's operations within city limits. Now, after months of haggling with civic and community leaders, Uber...
- Creep your friends out with this online GIF toolGIFs are usually a source of delight and wonder. Artist Vince McKelvie, however, has taken that wonder and warped it beyond recognition. In his new site, click drag click, you can create animated terrors by plugging in a URL of a photo or GIF. Then, ...
- Navy researchers make bulletproof glass out of clayThe US Naval Research Laboratory announced a major breakthrough in materials science on Thursday. After decades of research and development, the NRL has created a transparent, bulletproof material that can be molded into virtually any shape. This mat...
- Portland unbans UberX