Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- @KathViner congrats. Landmark day for best newspaper in the world. Talented people rock. Great 2 see brilliant northern women recongised 1 week ago
- |LIVE NOW| - #meerkat mrk.tv/1BWNXHV 3 weeks ago
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- This is the start of something very interesting. A game controlled by heart rate: bit.ly/1zVUwbg 1 month ago
- Trailer For Hbo’s Silicon Valley Season 2 - klou.tt/u7xeody6g4x3 1 month ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
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- 7-year-old girl gets 3D printed 'robohand'When Faith Lennox was nine months old, she lost her left hand. Now at age seven, she's getting one custom made by a 3D printer. It's called a 'robohand'. She got to pick the colors and watch the printing process firsthand at Build It Workspace, a 3D printer studio in California Build It's Mark Lengsfeld thinks the technology will rev […]
- Husky walks on water, rapture is probably comingNo, not Jesus, but a husky walked on water. This dog seems perfectly happy prancing about, completely unaware that he's actually, in fact, a god. It only takes spelling dog backwards to make perfect sense of why this pooch can perform such a feat of biblical proportions. Russian photographer Fox Grom snapped this majestic scene on a Russian lake right a […]
- Google Panda is the April Fools' joke you wish was a real productIt's already April Fools' Day in Japan and Google isn't wasting any time. In a video posted to Google Japan's YouTube page, the company introduced Google Panda, its new adorable take on voice-enabled search. "Google Panda is engineered with state of the art emotional and conversational intelligence," promises vice president of e […]
- 7-year-old girl gets 3D printed 'robohand'
- Google shows how it fights apps that insert unwanted web adsIt's bad enough when apps add unwanted toolbars and buttons in your browser, but it's especially irksome when they inject ads. It's no fun to have a technical support scam interrupt your web reading, after all. Google clearly hates this rogue softwar...
- Daily Roundup: MacBook Pro review, the new Surface 3 and more!April Fools' Day is nearly upon us and now's your chance to get caught up on the last bit of serious news before the internet gets crazy. First up, we review Apple's refreshed MacBook Pro with Retina display and find out if the Force Touch trackpad i...
- The Big Picture: Yeah right, this was shot on a mobile phoneThe World Photography Organization has announced the winners of its 2015 Sony World Photography Awards, including those from the inaugural mobile phone category. Out of some 96,000 entries, only three shots were chosen. Incredibly, this spectacular s...
- Google shows how it fights apps that insert unwanted web ads