Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- Moving and upsetting interview. Samantha Morton who shows such dignity discussing abuse she suffered in care: theguardian.com/society/video/… 3 months ago
- We've reinvented news and want to tell the world about it. Vote for our us at SXSW PanelPicker shar.es/1n4L80 4 months ago
- slack.com looks like a the best collaboration tool yet. 4 months ago
- Our @RAPPNY team won the Comcast NBC Universal Hackathon and ambushed my office with their amazing prizes. Bloody brilliant work. 6 months ago
- @CraigElimeliah that is such great news. What an achievement. We need to PR the hell out of it. 6 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
December 2014 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
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- 14 slang terms that dominated 2014A lot of weird stuff happened in 2014, from the Ellen DeGeneres super selfie and Charles Manson getting married in jail. But perhaps the strangest of all is the vocabulary we picked up this year. Like with any job or hobby, there's a necessary amount of jargon that you need to know to get by — or at least understand what people are saying when talking t […]
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- Reddit unveils plan to give back some of its funding to users
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- Google lawsuit forces MPAA-backed attorney general to retreatRemember that post Google put up this week that accused the MPAA of trying to resurrect the spirit of SOPA with the help of state prosecutors (that included evidence based on some of Sony Pictures' leaked emails)? It just turned into a lawsuit -- and...
- Chromebooks are getting always-on 'OK, Google' voice search