Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- Moving and upsetting interview. Samantha Morton who shows such dignity discussing abuse she suffered in care: theguardian.com/society/video/… 1 month ago
- We've reinvented news and want to tell the world about it. Vote for our us at SXSW PanelPicker shar.es/1n4L80 2 months ago
- slack.com looks like a the best collaboration tool yet. 2 months ago
- Our @RAPPNY team won the Comcast NBC Universal Hackathon and ambushed my office with their amazing prizes. Bloody brilliant work. 4 months ago
- @CraigElimeliah that is such great news. What an achievement. We need to PR the hell out of it. 4 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
October 2014 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- What Twitter Fabric Means for DevelopersTwitter has had a complicated relationship with developers. In its earlier days, the social network encouraged third-party developers to build their own apps and services on top of the platform. But the company later began to roll out its own competing features (the most notable example of this is when Twitter created its own image sharing service, frustrati […]
- Here's Everything You Need to Know About Wombats to Celebrate Wombat DaySYDNEY — Oct. 22 is an important day for Australians. It is Wombat Day Much like Christmas Day is to celebrate the birth of Jesus, on Wombat Day we celebrate the birth of wombats. There are no gifts or tree, actually not much happens at all. The tenth annual Wombat Day passed with little fanfare, a small amount of wombat cakes were baked and a bunch of womba […]
- Ferguson Protesters Face Off With Police After Michael Brown's Autopsy LeakedDemonstrators returned to the Ferguson Police Department on Wednesday evening, a day after the autopsy of Michael Brown was leaked to the public Wednesday also marked the National Day of Protest Against Police Brutality The protesters—who have been marching since Aug. 9 when a white police officer killed Brown, an unarmed black teen— continued to call for th […]
- What Twitter Fabric Means for Developers
- Yahoo's mail app has notifications for flights and events tooYahoo has just released a new Mail update for iOS and Android that integrates event and travel notifications within the app... whoa wait, why does that sound familiar? Another tech company with a name that starts with a G might have announced...
- Hybrid Play clips turn playground toys into videogame controllersA group of developers thought it would be fun to merge playground activities with mobile gaming -- so they did. They've created a system called Hybrid Play that lets kids (or adults, no judgment here) control games on their phones with see-saws,...
- Ford's next cars will brake by themselves to avoid collisionsAutomakers like Subaru and Volvo have had automatic anti-collision braking for a while, but what if you're a Ford fan? You won't have to wait long. The Blue Oval has revealed that it's adding its own smart braking system (Pre-Collision Assist) as an...
- Yahoo's mail app has notifications for flights and events too