Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- @CraigElimeliah - hope new gig going well. DM me & we'll catch up soon. Thought you might like this post I wrote: bit.ly/1JtsXI1 6 days ago
- "Are you ready for the digital crash?" --- bit.ly/1JtsXI1 6 days ago
- RT @LinkedInB2B: 9 thought leaders share their perspective on "creative effectiveness" @totoellis @jdaykin @riksta #ConnectinCannes http://… 2 months ago
- @Ice_Box_Logic Thx for the tweet. Glad you enjoyed the post. 3 months ago
- @AlanEEENash Thx for the tweet Alan. Glad you enjoyed the post. 3 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
September 2015 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
- She really does have my face: American woman meets her doppelgangerThose two woman above had never met, and they're pretty sure they're not related, but they look exactly like each other. The latest uncanny meet-up from doppelganger site Twin Strangers saw Ambra, 23, from Fayetteville, North Carolina, travel to Spring, Texas, to meet 33-year-old Jennifer. See also: OMG that's my face: Woman finds a stranger w […]
- New, stretched-out Instagram means more (and possibly lazier) adsThe Instagram square, now dead, made the app look neat — but the limited format also thwarted many brands from pouring advertisements into users' timelines Now the square is dead, and the ads are on the way Many people cheered the end of the shape's long reign over the creative whims and artistic visions of Instagram users. Headlines took a triumph […]
- Hungary shuts Budapest train station leaving migrants strandedHungary suspended all rail traffic Tuesday from its main terminal in Budapest and cleared the train station of hundreds of migrants trying to board trains for Austria and Germany — the hoped-for end destinations in their flight from turmoil in the Mideast and Asia. See also: Hungary is almost done building a 110-mile fence to keep out migrants Migrants chant […]
- She really does have my face: American woman meets her doppelganger
- Lizard Squad takes revenge on UK police with DDoS attackLizard Squad has claimed responsibility for a temporary takedown of the UK's National Crime Agency (NCA) website, almost certainly in response to a series of arrests targeting customers of the hacker collective's DDoS-for-hire service. Last week, t...
- Samsung's creating its own curated news app for Galaxy devicesApple isn't the only one developing an exclusive news service for its mobile customers. Samsung has announced a partnership with Axel Springer, a publisher of European newspapers including Die Welt, Bild and Fakt, to develop a news platform called...
- PayPal makes it even easier to call in your debtsWhile PayPal has made its name (and serious money) helping people pay for their online and in-store purchases, sending cash to friends or family takes a little bit longer than it needs to. That's why the company created the Venmo app, but that's on...
- Lizard Squad takes revenge on UK police with DDoS attack