Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- Moving and upsetting interview. Samantha Morton who shows such dignity discussing abuse she suffered in care: theguardian.com/society/video/… 1 month ago
- We've reinvented news and want to tell the world about it. Vote for our us at SXSW PanelPicker shar.es/1n4L80 2 months ago
- slack.com looks like a the best collaboration tool yet. 2 months ago
- Our @RAPPNY team won the Comcast NBC Universal Hackathon and ambushed my office with their amazing prizes. Bloody brilliant work. 4 months ago
- @CraigElimeliah that is such great news. What an achievement. We need to PR the hell out of it. 4 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
October 2014 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- Things Aren't Looking So Good for Jake on 'Scandal'There's a lot of stalking on this week's episode of Scandal: Huck stalks his family. Rowan diligently stalks his prey. And Fitz pushes Jake to confess to a crime he's innocent of. Throw in an extra murder and scary Mellie, and you've got yourself an episode. We kick off with a murder. You know that case Olivia & Co. are working on? It […]
- Golden State Warriors Are Good at Basketball, Terrible at SingingBasketball season is upon us and rookie hazing is in full swing. The Golden State Warriors’ rookie class of 2014 were subjected to a unique form of public hazing during an open practice this week: Putting on costumes and turning the Oracle Arena into an a cappella karaoke studio. James Michael McAdoo sang the theme from the Fresh Prince of Bel Air (2:45), Aa […]
- Was the Amazon Fire Phone a Gross Miscalculation?The Amazon Fire Phone is teetering on the edge of oblivion, and there are signs everywhere. I haven't spotted a single Fire Phone in the wild since it shipped in late July, and Amazon has millions of dollars in unsold inventory. Even AT&T, which Amazon partnered with, seems less than enthused about the phone. See also: 25 Best Free Android Apps A lo […]
- Things Aren't Looking So Good for Jake on 'Scandal'
- 'Fantasia: Music Evolved' and its origins in the Kinect-hacking sceneThe developers at Harmonix aren't afraid to hit the reset button if something isn't working correctly. Chances are, strumming a plastic Stratocaster changed quite a bit before you ever even started playing "Creep" by Radiohead in Rock Band. Same goes...
- Here's how Nintendo's Amiibo toys work in Super Smash Bros. for Wii UNintendo was dropping Smash Brothers info-bombs left and right last night, but the company also felt compelled to dive a little deeper into how the Wii U version of the game will play with those curious little Amiibos. You know, the Nintendo...
- London Science Museum catalogs 200 years of communication techHer Majesty the Queen took to Twitter for the first time today, but not to complain about the amount of ice in her post-brunch frappé. Instead, Liz was announcing the opening of a new permanent gallery at London's Science Museum that takes visitors...
- 'Fantasia: Music Evolved' and its origins in the Kinect-hacking scene