Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- @CarolynHinsey any recommendation from ian always turns out fun. Sent you a follow. 2 days ago
- Worse than cats @CraigElimeliah: Frank Underwood photo bombing the most famous selfie ever. #oscars http://t.co/j4Ma77p6kn” 6 days ago
- C'mon @MCFC it's cold and snowy in New York. Give me something to cheer about. 3 weeks ago
- @cwiss cheers fella. 1 month ago
- @Ingrid21 hey Ingrid. See you in Kentucky soon. 1 month ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
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- DoSomething.org Is Upping the Snapchat GameDoSomething.org is all about empowering young people. The organization, one of the largest non-profits for teens and young adults in the United States, connects 13-to-25 year olds through a wide variety of social causes. It didn’t take long for DoSomething.org strategy leaders to realize that Snapchat users fall within that exact age demographic. See also: 8 […]
- Rolls-Royce Rolls Out Design for Unmanned Cargo ShipsRolls-Royce is looking to join the likes of Amazon's drones in the sky and Google's driver-less cars on the roads by sailing the seas with remote-controlled cargo ships. The firm’s Blue Ocean development team designed the unmanned ship prototypes after the European Union gave 3.5 million euros ($4.8 million) to a project called Maritime Unmanned Na […]
- New York Times is About to Release an App Without ALL the NewsThe paper of record will soon launch a new app that puts the paper second At an event on Saturday at SXSW, the New York Times gave Mashable a look at its soon-to-be released subscription mobile app that will cost $8 per month. NYT Now will provide readers with a curated feed of stories with specially crafted blurbs of key points, allowing readers to scroll d […]
- DoSomething.org Is Upping the Snapchat Game
- Electronic Arts is exploring virtual realityWhen you're the CEO of the second largest video game publisher in the world, people have a tendency to take what you say seriously. Case in point, Electronic Arts' Andrew Wilson recently revealed his company's plans for virtual reality. At a South by...
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- NYT Now is a mobile news platform with a dedicated staff curating storiesSXSW is a veritable playground for journalists, with panels catering to media professionals and -- most importantly -- no shortage of free food. We're not surprised, then, that The New York Times chose Austin as the venue for an announcement this...
- Electronic Arts is exploring virtual reality