Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- Moving and upsetting interview. Samantha Morton who shows such dignity discussing abuse she suffered in care: theguardian.com/society/video/… 2 months ago
- We've reinvented news and want to tell the world about it. Vote for our us at SXSW PanelPicker shar.es/1n4L80 3 months ago
- slack.com looks like a the best collaboration tool yet. 3 months ago
- Our @RAPPNY team won the Comcast NBC Universal Hackathon and ambushed my office with their amazing prizes. Bloody brilliant work. 5 months ago
- @CraigElimeliah that is such great news. What an achievement. We need to PR the hell out of it. 5 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
November 2014 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
- 24 hours with Lyft: an Uber refugee's taleIt was the end of a long holiday party — one of those off-the-record media affairs of the kind that got Uber into hot water last week — and all I wanted was to get home. My fingers itched to fire up the Uber app, and it was made worse when I passed a middle-aged group of women in overcoats on a street corner pointing at a screen, anxiously awaiting their Ube […]
- Man grows the purr-fect cat-shaped mustache for MovemberForget about Movember, this man used the opportunity to coin Meow-vember. For one hairy month, men all over the globe put down their razors to support men's health organizations. Some men opt for full beards while others style them into whimsical designs, depending on their personal style (and their ability to grow facial hair). See also: 17 mustache st […]
- Republic Wireless to offer next-generation Moto X for $399, sans contractRepublic Wireless, the budget carrier that offers full-data plans for as low as $25 a month, will begin offering the second-generation Moto X next month for $399, without a contract. The company currently sells the original Moto X for $299, the Moto G for $149 and the Moto E for $99 — also sans contract. The new Moto X typically sells for $99 with a two-year […]
- 24 hours with Lyft: an Uber refugee's tale
- Twitter will track which apps you use on your phoneIt's no secret that Twitter has been looking for ways to put more targeted ads in your social feed, but its latest approach may make you uncomfortable if you jealously protect your privacy. The service has revealed that its app will start tracking wh...
- Squeezing into OMsignal's smart shirt of the futureThanksgiving is a time to remember things to be grateful for, stuff yourself with turkey and watch MST3k re-runs. But what happens the following day, when you wake up with a meat hangover that could kill a horse? That's the moment you'll stumble onli...
- US warns about spyware that many believe it wroteWant to see a classic example of irony? Head to the US Computer Emergency Readiness Team (CERT) website. The government security group has issued a public warning about Regin... you know, the extra-sophisticated malware that many suspect the US wrote...
- Twitter will track which apps you use on your phone