Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.
We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.
Try the site. If you’re a pet lover, you’ll really enjoy it.
Rik Haslam: Group Creative Architect
Some musings (from me and my colleagues at RAPP) about interesting interactive work and the innovations that are reshaping the way creative agencies operate.
- Moving and upsetting interview. Samantha Morton who shows such dignity discussing abuse she suffered in care: theguardian.com/society/video/… 2 weeks ago
- We've reinvented news and want to tell the world about it. Vote for our us at SXSW PanelPicker shar.es/1n4L80 1 month ago
- slack.com looks like a the best collaboration tool yet. 1 month ago
- Our @RAPPNY team won the Comcast NBC Universal Hackathon and ambushed my office with their amazing prizes. Bloody brilliant work. 3 months ago
- @CraigElimeliah that is such great news. What an achievement. We need to PR the hell out of it. 3 months ago
Web designer photos
Paul de Gregorio on Why your fundraisers are your… rob on Sony’s stealthy approach… reuben on Why your fundraisers are your… robbierae on Why your fundraisers are your… Personal ISA on Why the iPad is a hands-down…
September 2014 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
- CDC Confirms First Ebola Case Diagnosed in U.S.The CDC has confirmed the first Ebola case diagnosed in the United States. A North Texas hospital previously had announced it had a patient in strict isolation based on his or her symptoms and recent travel. “Texas Health Presbyterian Hospital Dallas has admitted a patient into strict isolation to be evaluated for potential Ebola Virus Disease (EVD) based on […]
- With Windows 10, Microsoft Finally Gets ItCall me crazy, but I think businesses are going to like Windows 10. By reintroducing the start menu, adding easy-to-access multiple desktops and even giving the Command Prompt its first upgrade in years, Microsoft is doing more than paying lip service to a disenfranchised business customer — it's delivering what could be the best Windows for business ev […]
- Incredibly Fast Laser Could Speed Up Your InternetResearchers in Germany and London have made what may now be the world's fastest laser, and it could be used to make the Internet quicker. The laser turns on and off at a record-breaking speed. It's uncertain what the real-world impact may be, but the researchers behind the laser say that it could be a big leap for communication technology and data […]
- CDC Confirms First Ebola Case Diagnosed in U.S.
- More to expect at our free Engadget Expand event in NYC!If you're keeping score, we've announced a bunch of great speakers heading to this year's Engadget Expand (such as RJD2 and the head of DARPA, Arati Prabhakar). Of course there's plenty more where that came from and we're excited to announce what...
- Hackers plead guilty to stealing code for unfinished Xbox games, military softwareSurprise, surprise: the government doesn't take kindly to being hacked. The United States Department of Justice announced today that four members of an international hacking group have been indicted for stealing over $100 million of software and...
- Ozz takes the guesswork out of mixing cocktailsIt takes time to hone your cocktail craft. Thanks to Ozz, the learning curve isn't quite so steep. The device visually guides pouring and mixing so that you don't have to worry about eyeballing the notches on a shot glass. A companion app for iPhone...
- More to expect at our free Engadget Expand event in NYC!