When the snow hit on monday 2nd feb, John and Rob, creative leads on Crisis didn’t hang around. Quick as a flash they banged out a creative concept, made the executions themselves, took the creative out into the streets, shot the work. And within 24 hours had a topical campaign on the web and media ready in the press.
All too often agencies get bogged down by process. In a world where the consumer can lead the conversation, it’s rapid, intelligent deployment of creative like the above that allows clients to be relevant.
This is the second time in recent months that we’ve managed to perform such fleet of foot creative. The last time was for the Baby P tragedy, where we produced a film and facebook viral campaign for NSPCC.
More pics of the Crisis campaign here:
I’d be very interested to know of other agencies/clients who are getting to grips with the quick-turnaround times demanded by the need to operate in a quick moving social media landscape. So please do comment.