Volkswagen Fun Theory – excellent viral campaign
DDB Stockholm’s Fun Theory campaign for Volkswagen is excellent. The piano stairs viral shows how you can change human behaviour just by making something fun. Simple insight, really on brand, over 1 million views on YouTube already. Excellent work.
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- Mashable
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- Google Challenges Secret Court's Gag Orders
- Engadget
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- Oculus remains focused on PC first for Rift, using new capital to scale up staff
