Volkswagen Fun Theory – excellent viral campaign
DDB Stockholm’s Fun Theory campaign for Volkswagen is excellent. The piano stairs viral shows how you can change human behaviour just by making something fun. Simple insight, really on brand, over 1 million views on YouTube already. Excellent work.
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- Mashable
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- Jimmy Kimmel Will Channing All Over Your Tatum
- Engadget
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- LG's Optimus G followup to feature a Snapdragon 800 CPU
