Living in a digital world

Just another WordPress.com weblog

Volkswagen Fun Theory – excellent viral campaign

DDB Stockholm’s Fun Theory campaign for Volkswagen is excellent. The piano stairs viral shows how you can change human behaviour just by making something fun. Simple insight, really on brand, over 1 million views on YouTube already. Excellent work.

October 12, 2009 Posted by | Uncategorized | , , | Leave a comment

   

Follow

Get every new post delivered to your Inbox.