Living in a digital world

Just another weblog

Talking pets viral campaign


Screengrab of landing page

Talking Pets MPU

Here’s a new campaign we’ve just launched for The Blue Cross charity. The campaign is designed to drive traffic to the animal charity’s new social network.

Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.

We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.

Try the site. If you’re a pet lover, you’ll really enjoy it.

July 30, 2008 Posted by | Uncategorized | , , , , , | Leave a comment



Get every new post delivered to your Inbox.