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Singing Pets

Picture 1Like singing dogs and cats? This new campaign we’ve just launched for the Blue Cross animal charity features a bunch of pets doing a cover version of Staying Alive. Production courtesy of the inimitable Joel Veitch – whose new singing kittens video is also tremendous.

The singing pets campaign, follows last year’s hugely succesful talking pets campaign – see the running theme? Any suggestions for the third execution in this campaign gladly received😉

October 19, 2009 Posted by | Uncategorized | , , , , | 1 Comment

BBC love our work – Talking Pets hits the news

Sorry to use the blog to big up our own work, but this weekend the BBC News gave extensive coverage to our Talking Pets microsite. You can read more about the BBC’s views on their Click website.

The site has been a roaring success and the coverage of the Click News programme will no doubt give it fresh impetus and ultimately generate much needed income for our client, The Blue Cross.

October 13, 2008 Posted by | Uncategorized | , , , , | Leave a comment

Talking pets viral campaign


Screengrab of landing page

Talking Pets MPU

Here’s a new campaign we’ve just launched for The Blue Cross charity. The campaign is designed to drive traffic to the animal charity’s new social network.

Our talking pets campaign allows users to create their own Talking Pet which they can then send to a friend or stick on their facebook page. Users can choose pre-defined pets, or can upload images of their own pets. We convert text to speech, animate the pet and bingo you’ve got a realistic talking pet.

We’re driving traffic to the microsite using email and digital advertising. One of the ad formats is a genuine world-first. The ad unit scrapes the page, identifies the H1 tag and then a talking pet in the ad unit reads the day’s headline from the news story on the page. The messaging kind of goes, “Didn’t know pets could read? Well they can talk to and you can create your own talking pet.” What’s more the ad unit also allows the user to enter their own message in the banner and have the pet read it out.

Try the site. If you’re a pet lover, you’ll really enjoy it.

July 30, 2008 Posted by | Uncategorized | , , , , , | Leave a comment



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